Oliver Forbes joins Alpha from merchant PTS where he worked both in branch and on the road looking after three branches and over 250 customers. It was here he worked with an Alpha sales rep who got him hooked on the products and Alpha as a company.

So when that position became free he jumped at the chance to become more involved with the Alpha brand. “I’d always heard good things about Alpha, not just their products but the people at the company and how friendly they were. I really believe in the products and the whole ethos of Alpha so I’m looking forward to growing the brand in my area.”

That area covers the south of England – from the coasts of Bournemouth and Portsmouth up to Banbury in Oxfordshire.

John Binney, National Sales Manager at Alpha added: “Oliver is already familiar with Alpha and our products which, added to his experience with merchants and enthusiasm for the job, will no doubt stand him in good stead in this new role.”

Oliver joins fellow new recruits Jay Davey, Technical Sales Manager for the East Anglia region and Doug Wilson, who will be looking after the midlands.