Alpha has this week launched a new marketing campaign focused on helping homeowners understand their options as we continue the path towards renewable heating. Entitled ‘For All Your Tomorrows’ the campaign will run throughout Autumn and commences with a mix of 30- and 60-second versions of an animation shown to viewers of Sky TV’s ‘on demand’ service. This will be supported by video advertising across the Google network, social media activity and a competition with leading home interest publications.

Homeowners can often feel overwhelmed by the variety of choice available and unsure which product will meet their needs not just today but in the future. Different options will suit different households, and the premise of this campaign is For All Your Tomorrows (whatever that may be), there’s an Alpha product to suit.

For those wanting to convert fully to renewable heating, the Alpha Hydro heat pump is the best solution, but installers need to make homeowners aware of the upgrades they might need to carry out along with it. This could include radiator and pipework, as well as installation improvements.

However, not all homes will be able to swap out a boiler for a heat pump. This could be because the house is difficult to insulate or that the cost is too prohibitive. In these cases, a hybrid system could be an excellent option. The E-Tec Hybrid is a packaged heat pump solution that facilitates the transition towards renewable heating without losing the familiarity and reliability of the tried-and-tested gas boiler.

Andrea Carmeli at Alpha comments: “We are excited by this year’s “For All Your Tomorrows” campaign. Despite the uncertain and challenging market faced by all heating manufacturers lately, Alpha has remained committed to its mission in equipping homeowners with the knowledge of how they can make changes to their heating whilst working with installers to further their knowledge on the different options available. We are confident that Alpha’s product range will enable installers to deliver the best solutions for every home.”

View the full-length animation on our YouTube channel.