THE DIGITAL MARKETING SUPPORT EVERY INSTALLER NEEDS

30 March 2021
By: Catherine Lawrence
THE DIGITAL MARKETING SUPPORT EVERY INSTALLER NEEDS

As an installer, your business relies on a number of factors, including quality of service, positive reviews, a good reputation and a strong online presence. With the need to adapt and keep up with the digital world, creating a dedicated marketing plan for your business can be complicated and time-consuming. That is why we have partnered with a specialist marketing agency to offer you a straightforward and cost-effective set of tools to take your business further.

While an up-to-date website is key to being found online, it is worthwhile considering how to optimise your website and social media for increased traffic – and business. Our new digital marketing support packages can provide you with the following:

SEO Optimisation

Having a website is great, but customers depend on accurate listings when searching for a local business online. A study by SISTRIX , an SEO data analysis company, found that the first google search result for a keyword has a 28.5% click-through rate. However, the tenth position has a rate of only 2.5%. Clearly a proportion of customers are drawn to the first listing they see, so the further down the search results your website appears, the smaller the chance you’ll have to reach new customers.

By learning how to optimise your search engine results you can improve your website rankings against competitors in your area - maximising your opportunity to be found by future customers.

Customer reviews

Online business reputation is crucial and customer feedback is even more important. Our online Reputation Management Tool enables you to reach out to your customers and respond within a timely manner. You will be able to manage customer reviews and feedback while also providing your business with credibility.

Social media

Nowadays, a strong social media presence can make a huge difference as it allows you to interact with your customers and present yourself and your company as knowledgeable and well regarded. For example, providing case studies of recent work demonstrates credibility and pride, and also reassures customers that they are in safe hands.

However, running a business can be incredibly busy and you may not have time to schedule posts. With our Social Media Management Tool, you will be able to write, review and plan posts to ensure you’re ahead of the game – and your competitors.

When looking for products and services online, many customers would prefer to see upfront costs, even if it’s just an estimation, as opposed to having to call to arrange a quote. To help you respond quickly to customer enquiries, we have designed the Alpha QuoteLink tool, which allows your customers to generate an instant boiler quote online. They will just need to input a few simple details about their property and the new tool will provide them with boiler options and costs.

Better yet, QuoteLink can be exclusively tailored to include your company’s logo and accessed via your website or Facebook page. You will also have the ability to set and save quote calculations.

Having additional marketing support can help you take your business to the next level. With an active and easy to find website, customer reviews and engaging social media accounts, you’ll be able to generate and manage new business without any hassle.

If you’re interested in finding out more about our digital marketing support, please click here to send us a message.

 

 

1 https://www.searchenginejournal.com/google-first-page-clicks/374516/#close

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