When Alpha was founded in 1966, the aim was simple: supply heating engineers with products they could rely on and support they could count on. This year, as Alpha celebrates its 60th anniversary, that purpose hasn’t changed.
Over six decades, the heating industry has undergone profound change – from evolving regulations and technologies to the transition towards low-carbon heating. Through it all, Alpha has remained focused on supporting the installers and engineers at the heart of the industry.
That focus has been built on more than good intentions. Since joining the Italian, family-owned Immergas Group in 2000 – which operates across more than 50 countries and employs over 60 dedicated R&D engineers – Alpha has benefited from world-class manufacturing expertise and ongoing product development. Combined with the technical knowledge and customer service delivered from Alpha’s UK base in Kent, this approach has earned the company an ‘Excellent’ Trustpilot rating and more than 7,000 five-star reviews.
Ready for the next chapter
As the transition to low-carbon heating solutions gathers pace, Alpha continues to invest in the products, training and support that help installers meet changing customer needs with confidence.
Alpha still supplies a comprehensive range of boilers for domestic and commercial settings. For those adding renewable heating solutions to their offering, the portfolio now extends to a complete low-carbon range, including the Rapax heat pump water heater and the Thor, Gotha and UE Multi air-to-air heat pumps.
These are complemented by a wider range of air source heat pumps and hybrid heating options, including the Magis M and Magis M Top, the Hydro packaged heat pump solution and the E-Tec Hybrid, giving installers greater flexibility to meet a variety of customer requirements.
Supporting installers every step of the way
Alongside product innovation, Alpha provides practical support to help installers develop renewable expertise, including free heat pump installation training, access to the MCS Umbrella Scheme and expert technical assistance throughout the customer journey.
Looking ahead
Managing Director, Andrea Carmeli, said, “Reaching 60 years is an important milestone for everyone at Alpha. We’re proud of the relationships we’ve built with installers across the UK and grateful for the trust they continue to place in us. As the industry transitions towards lower-carbon heating, our commitment remains unchanged: helping installers succeed with reliable products, expert support and innovative solutions for the future.”
Sixty years in, the products have evolved. The commitment to installers hasn’t.
To mark the company’s 60th anniversary, colleagues from across the Alpha business came together at Penshurst Place for a special celebration.