At Alpha Heating Innovation, we’re committed to respecting your privacy and protecting your personal data.

This Policy explains when and why we collect, personal information when people visit our website (“Website”) and the personal data that we process in the course of providing our services to our customers (“Services”), how we use it, the conditions under which we may disclose it to others and how we keep it secure.

Contact Us

We welcome your feedback, questions and queries. If you would like to contact us in relation to this Policy, or our privacy practices, they should be sent by email to or by writing to Data Protection Officer, Alpha Heating Innovation, Nepicar House, London Road, Wrotham Heath, Kent TN15 7RS. Alternatively, you can telephone 0344 871 8760 and ask for the Data Protection Officer.

Who are we?

We’re AlphaTherm Limited (trading as Alpha Heating Innovation), a UK Limited company incorporated in England and Wales under company number 00882439 (the” Company”/ “we”). The Company registered address is Nepicar House, London Road, Wrotham Heath, Kent TN15 7RS.

The Company, for the purposes of data protection law, acts as a “Controller” (i.e. the organisation who is responsible for, and controls the processing of, your personal data). The Company is registered with the Information Commissioners Office (ICO) and are subject to the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR) where applicable.

How do we collect information from you?

We obtain information about you when you use our website or contact us , for example, when you contact us (including by email, letter or telephone) about our products and services, to log a fault call or if you register to receive one of our newsletters. . If you do provide personal information to us, we will assume that you have read this Privacy Policy and have consented to us using your personal information in the ways described in this policy.

We may collect certain personal information (known as personal data) the types of which are explained below in further detail.

What type of information is collected from you?

The personal data we collect might include:

  • your contact details such as name, address, email address, telephone number, IP address;
  • information about how you use our website;
  • location data;
  • information from accounts you link to us; and
  • your responses to surveys or promotions.

We may also collect personal data from you in the course of providing our Services to you which might include for example:

  • your date of birth and gender;
  • information to check and verify your identity and/or to undertake credit or other financial checks on you (such as the number of your driving license or passport, your social security number, national identity card number, and identifiers with HMRC or any document used as proof of identity or address);
  • billing information, transaction and payment card information (except as set out below);
  • information about your personal circumstances that is relevant to our provision of the Services; and
  • contact history, purchase history and saved items.

If you purchase a product from us, your credit/debit card information is not held by us, it is collected by our third-party payment processor who specialise in the secure online capture and processing of credit/debit card transactions. If you require further information in this regard, please get in touch using the details listed in the ‘Contact Us’ section above.

Information about others that we collect from you

You may wish to provide us with personal data about your relatives or other individuals, in connection with our Services. If you provide us with personal information about a living individual, please ensure you obtain that person’s specific consent to this, wherever possible, before you provide their personal data to us.

Information about you from other sources

In order to provide our Services to our customers, we may collect information about you from third-party sources, for example:

  • public records and/or Government sources; and
  • credit/finance agencies

The types of personal data about you that we may collect from third-party sources may include:

  • contact details;
  • your identity and date of birth;
  • bankruptcy search; and
  • credit reference checks.

How and why is your information used?

Under data protection law, we can only use your personal information if we have a proper reason for doing so.

We process your personal data for our legitimate business purposes which may include the following:

  1. process orders that you have submitted;
  2. to carry out our obligations arising from any contracts entered into by you and us to conduct and manage our business;
  3. to respond to your questions and queries;
  4. seek your views or comments on the services we provide;
  5. to improve and update our Services; and
  6. notify you of changes to our Services.

Wherever we process your personal data for these purposes, we ensure that your interests, rights and freedoms are carefully considered.

We may also process your personal data on grounds of legitimate interest in order to let you know about our products or services, marketing campaigns, promotions or job vacancies that we consider may be of interest to you. We carry out this processing on the legal basis that we have a legitimate interest in marketing our Services and only to the extent that we are permitted to do so by applicable direct marketing laws. Please see the paragraph titled “Your Choices” below for further information about our marketing activities and regarding your right to opt out.

Where you are a customer, we may process your personal data on the basis of contractual necessity i.e. that it is necessary for us to provide our Services to you to:

  1. identify you;
  2. provide pre-contractual information about our Services;
  3. process orders that you have submitted;
  4. to carry out billing and administrative services;
  5. to enter into and carry out any obligations arising from any contracts entered into by you and us; and
  6. to respond to your questions and queries.

Accordingly, if you do not provide such personal data it may delay or prevent us from providing our Services to you.

We may process your personal data in relation to compliance with applicable laws or as required to do so by the law.

We may process your personal data for our statistical or research purposes by anonymising your personal data aggregating it with other information. We may provide such information to third parties after it has been anonymised so that it cannot be used to identify you.

Who has access to your information?

We may provide your personal data to other companies within our group, our employees, consultants, agents and service providers, and as may be required by the law. In general, we will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.

Third Party Service Providers working on our behalf

We may pass your information to our third-party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing Services to you on our behalf. However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes.

Please be reassured that we will not release your information to third parties beyond the Alpha Heating Innovation network (including third party providers as mentioned above) for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Third Party Product Providers we work in association with

We work closely with various third-party service providers who we may pass your information to, to bring you a range of quality and reliable products and services designed to meet your needs.

When you enquire about or purchase one or more of these products the relevant third-party service provider will only use your details to provide you with information and/or to carry out their obligations arising from any contracts you have entered into with us in accordance with this Privacy Policy.

When you are using our secure credit/debit card payment system, your payment is processed by a third-party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our employees / contractors and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your choices

We may store your contact details, and carry out marketing profiling activities, for direct marketing purposes. You have a choice about whether or not you wish to receive marketing communication from us. If you do not want to receive direct marketing communications from us, you can write to us at Data Protection Officer, Alpha Heating Innovation, Nepicar House, London Road, Wrotham Heath, Kent TN15 7RS, or email us at

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent by the aforementioned choices. Further, we will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time.

How you can access and update your information

The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at, or write to us at: Data Protection Officer, Alpha Heating Innovation, Nepicar House, London Road, Wrotham Heath, Kent TN15 7RS.

The GDPR gives you the right to access information held about you. You have the right to ask for a copy of the information Alpha Heating Innovation hold about you. Any access request is not subject to a fee unless the requests are unreasonable in which case a fee may be charged and will be disclosed at the time of request.

Transfer of Information Abroad

We will not transfer your personal information outside the United Kingdom without first obtaining your consent.

Breach Notification

Our business has the effective process to identify, report, manage and resolve any personal data breaches.

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal data, we take steps to ensure that it’s treated securely. Any sensitive information, such as credit or debit card details, is encrypted and protected by a third party provider.

When you are on a secure page, a lock icon will appear modern web browser.

Non-sensitive details (for example , when you send an email, your email address is disclosed over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information and comply with our legal obligations, we cannot guarantee the security of all or any information you transmit to us and you do so with the risk that it may be disclosed. Once we receive your information we make our best effort to ensure its security on our systems. Where we have given, or where you have chosen, a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.

Use of ‘Cookies’

Our Website uses cookies in the operation of our website including visitor statistics (mentioned below), determining if you are logged in or not or remembering your search settings .

A cookie is a small piece of information that is placed on your computer when you visit some websites. When we refer to “cookies” we include other technologies with similar purposes.

Most browsers allow you to turn off cookies. To do this look at the “help” menu on your browser. Switching off cookies may restrict your use of our Website and/or delay or affect the way in which it operates.

Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our Website isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our Website. These so called “analytics” programs also tell us, on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before, helping us to improve the site for your benefit.

Links to other websites

Our Website may contain links to other websites run by other organisations. This privacy policy applies to our website only so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third-party site we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Children 16 or Under

This website is not intended for children and we do not knowingly collect data relating to children. We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ you must get your parent/guardian’s specific permission beforehand whenever you provide us with personal information.

Your information rights

The Company draws your attention to your following rights under data protection law

  • the right to be informed about the collection and use of your personal data;
  • the right of access to your personal data, and the right to request a copy of the information that we hold about you and supplementary details about that information;
  • the right to have inaccurate personal data that we process about you rectified;
  • the right (in certain circumstances) to have personal data that we process about you blocked, erased or destroyed;
  • the right to object to the processing of your personal information in the ways described above; and
  • the right (in certain circumstances) to request a copy your personal data that you have provided to us, in a machine-readable format, in order for you to transmit those data to another organisation.

Further information about your information rights is available on the ICO’s website:

How to complain

If you have a complaint about the way we handle your personal data, please contact using the details listed above. In addition, you have a right to raise a concern with the UK’s information regulator, the ICO:

Review of this Policy

This Policy was last updated in April 2018. We keep this Policy under regular review and we may change it from time to time. You should check this Policy on our Website regularly to ensure you are aware of the most recent version.