Alpha Heating Innovation has announced the promotion of Richard Eldridge to the role of Technical Sales Manager (TSM), responsible for supporting merchants and installers across London and all areas within the M25.
Richard has been with Alpha for over two years, during which time he has built a strong understanding of the company’s products, systems, and technical requirements. In his new position, he will be tasked with further strengthening Alpha’s presence in the London Orbital area by offering expert advice, product training, and tailored support to both existing and new trade partners.
Previously, Richard held the role of Sales Coordinator, where he was responsible for booking appointments for Alpha’s nationwide team of Technical Sales Managers. This role enabled him to develop a detailed knowledge of Alpha’s product range while also building strong working relationships with a network of merchant branches and installers, many of whom operate in the territory he will now be covering. His background in customer service and sales coordination means he is well-placed to offer guidance and support to industry professionals, helping them to identify the right Alpha products for their projects.
Richard commented, “Alpha is a great company to work for and this promotion is the perfect opportunity for me to take my current experience forward. Having already worked within this team for over two years, I am looking forward to further increasing awareness and visibility of Alpha products within the London Orbital area by working closely with merchants and installers. For this, I will be focusing on both existing relationships in addition to creating new partnerships.”
Alpha Heating Innovation believes Richard’s experience, combined with his proven ability to build strong professional relationships, will be a key asset in driving growth and supporting customers within one of the UK’s most dynamic markets.