As an installer, your reputation and consistent positive reviews are key to attracting new customers. While word of mouth is arguably the most effective way of gaining new business, there has undoubtedly been a shift in the way homeowners research companies resulting in a need to have a strong online presence – to provide a place that promotes trust in the services that you offer.
When it comes to creating an online platform, it is important to factor the following into the information you provide:
Personalised “About you” page
It is important to have this, and it’s worthwhile trying to get the balance right between conveying your qualifications with a sense of you as an individual. This is where you can bring a bit of your personality to your website. Inviting a tradesperson into their home can be quite a daunting experience for some – so the more information, photos and even videos of you and your work that you can provide, will really help to put people at ease.
Client testimonials
Client testimonials are more important than ever to potential customers. According to a survey from BrightLocal, in 2019, 90% of consumers used the Internet to find a local business, with 82% also looking to read online reviews of the company1. Online reviews create social proof – evidence that you are active and engaging with customers, which is crucial to increasing consumer confidence and securing new work.
Photo portfolio of previous work
Having good quality images on your website will help you to look professional and show off your skill set. Make sure to include captions or labels for your images as this will tell the customer what the photo is of – it may be just what they are looking for themselves.
Straightforward quote process
If a potential customer is satisfied with your credentials, they will then be interested in how much the work will cost. A clear and easy way for them to get in touch will help ensure they take that next step. Incorporating an online quote tool is another option as it allows the consumer to gather prices out of hours and could make the difference in securing an instant order.
As well as a website, make sure you give social media serious consideration. Channels such as Facebook, Twitter and Instagram offer a simple and cost-effective way to expand your online presence all the while helping direct visitors to your website and increase interest in your business. It also allows you to interact with your customers and present yourself and your company as knowledgeable and well regarded.
It’s useful to follow key trade companies and manufacturers’ pages as many will post useful content that you can share with your own followers – as well as helping to keep your own finger on the pulse.
Here at Alpha Heating Innovation, we use Facebook, Twitter, Instagram and LinkedIn to interact with customers and share industry updates, provide product information and tips for installers, as well as advice for consumers – ideal for you to re-share to your own page and pass on..
Finally, social media gives you the chance to learn more about your customers with instant online feedback. It also provides you a really quick and easy way to provide support and advice to your customers.
Having an easy to use and informative website, as well as active social media accounts that allow customers to gain insight into you and your business is a must in today’s world. Don’t forget to follow us to stay up to date with all our latest news and product updates.
1https://www.brightlocal.com/research/local-consumer-review-survey/