Andrea has worked with Immergas, Alpha’s Italian parent company for 11 years where he has fully embraced Immergas’ core values of providing a quality product with the best customer experience. With his main focus having been on growth of the export businesses including Alpha’s, Andrea boasts a wealth of experience within the sector and its international markets. This experience perfectly positions him for his new role.

Commenting on the announcement, Andrea said, “Alpha continually adds new products to its domestic boiler core business and this strategy has been proven very successful. In addition to this, our applications on solar, commercial and low energy consumption products have received outstanding recognition by our installers and on many occasions have set the mark in the industry. This, combined with our strong base of loyal customers, has been paramount in Alpha’s growth.

This new opportunity comes at a very exciting time as we are due to introduce a completely new range of products into the market along with further investment into the Alpha business. I am looking forward to continuing to drive the highest level of innovative solutions and support services to ultimately grow Alpha’s business even further.”

Andrea will be taking over from Jerry Studden who is leaving the company after nine years to persue other opportunities. Andrea continues, “Jerry has seen the company through significant growth and on behalf of Alpha, I would also like to take this opportunity to thank him for his contribution and wish him every success for the future.”