Alpha is pleased to announce the appointment of Andrea Carmeli as Managing Director, marking an exciting new chapter for the business.
Andrea brings with him over a decade of experience with Immergas, Alpha’s Italian parent company, where he has consistently demonstrated a deep commitment to the company’s core values – delivering high-quality products backed by exceptional customer service.
Over the past 11 years, Andrea has focused on the growth and development of Immergas’ export businesses, including the Alpha brand. His extensive experience within the HVAC sector and his in-depth understanding of international markets uniquely equip him to lead Alpha into its next phase of growth and innovation.
Commenting on the announcement, Andrea said, “Alpha continually adds new products to its domestic boiler core business and this strategy has been proven very successful. In addition to this, our applications on solar, commercial heating and low energy consumption products have received outstanding recognition by our installers and on many occasions have set the mark in the industry. This, combined with our strong base of loyal customers, has been paramount in Alpha’s growth.
Andrea also highlighted that this new role comes at a particularly pivotal moment for the company. “This new opportunity comes at a very exciting time as we are due to introduce a completely new range of products into the market along with further investment into the Alpha business. I am looking forward to continuing to drive the highest level of innovative solutions and support services to ultimately grow Alpha’s business even further.”
Andrea will be taking over from Jerry Studden who is leaving the company after nine years to pursue other opportunities. Andrea continues, “Jerry has seen the company through significant growth and on behalf of Alpha, I would also like to take this opportunity to thank him for his contribution and wish him every success for the future.”