18 May 2018

Alpha Heating Innovation has added another new member to its team of Technical Sales Managers by appointing Chris Westwater to cover the South East of England.
Chris Joined Alpha in March, having spent the last four years as a self-employed installer and, prior to that, as Branch Manager for the Brighton branch of Plumbase. It was during his time as an installer that Chris found himself missing the customer interaction he had at Plumbase and so he was keen to get back in to another sales position for the next stage of his career.
Chris commented: “I missed the selling side of working for a merchant but I was wary of getting stuck behind a desk as I also enjoyed the freedom I had while working as an installer. In this position I have the best of both worlds. I am constantly meeting new people, both merchants and installers, and I am enjoying drawing their attention to the great products we have on offer.”
With regards to Alpha and Alpha products, Chris commented that he was excited to be joining the team at a time when new products are being prepared to go on sale: “It feels like I have joined at a really great time as there are many exciting developments in the pipeline. Made from top quality components for a reasonable price, Alpha boilers are brilliant value. The after service is also excellent which is an area other brands struggle with – with Alpha you get the full package.”
As a TSM, Chris will be responsible for promoting the Alpha brand to installers as well as providing support and guidance on Alpha products across the South East.